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Profit With Insights

||WITHOUT COOKIESWITHOUT COOKIES

Drive measurable profit using aggregated insights, even when customers reject cookies.Drive measurable profit using aggregated insights, even when customers reject cookies.

Lightweight tag · Privacy-safe · 15 minutesLightweight tag · Privacy-safe · 15 minutes

GDPR and PECR alignedGDPR and PECR aligned
No cookiesNo cookies
No fingerprintingNo fingerprinting

Three-pillar optimisation:optimisation:

Campaign-level profitability

Know which campaigns and creatives scale profit, not just reported conversions.

Product and margin insights

Identify which products drive sustainable margin after costs.

Acquisition efficiency

Understand which channels deliver efficient growth as tracking declines.

Trusted by performance teams everywhere

We work alongside growth leaders to deliver profitable acquisition using the tools they already use.

MercuryWatershedRetoolDescriptPerplexityMonzoRampRaycastArc
MercuryWatershedRetoolDescriptPerplexityMonzoRampRaycastArc

Unify all your data in one place

Your ads, sales, CRM, and onsite behaviour finally speak the same language.Your ads, sales, CRM, and onsite behavior finally speak the same language.

A single privacy-first integration connects your entire customer journey—no engineering work required. We pull live data from Google, Meta, Shopify, Stripe, your CRM, and more into a single performance view.

Campaign and channel performance metrics
Full-funnel visibility from first touch to repeat purchase
Profit-based metrics instead of vanity KPIs
No engineering work or complex setup required

AI that finds profit you can't see

We uncover high-value segments, inefficient spend, and hidden revenue opportunities automatically.

Our models analyse aggregated data points across your accounts to reveal which audiences, products, and journeys deliver the highest lifetime value—and where your acquisition budget is being wasted.Our models analyze aggregated data points across your accounts to reveal which audiences, products, and journeys deliver the highest lifetime value—and where your acquisition budget is being wasted.

Identify your most valuable customer segments

Customer value analysis dashboard

Predict which campaigns will scale profitably

Campaign performance prediction interface

Spot inefficient spend before it drains your budget

Budget efficiency monitoring dashboard

Real-time anomaly detection across performance

Real-time performance anomaly alerts

Lifetime value insights

Customer lifetime value analysis

Turn insights into automatic optimisationoptimization

Your ad accounts update themselves based on what is really driving profit.

When the system finds an opportunity or a leak, we push updates directly into your Google and Meta ad feeds—so your performance improves without you manually monitoring every campaign.

Automatically increase budgets on high-performing audiencesAutomatically increase budgets on high-performing audiences

Automatically increase budgets on high-performing audiences

How we deliver measurable performance improvement

We act as your data science and acquisition partner, working alongside your team to unify your data, diagnose waste, and feed profitable decisions straight into your ad accounts.

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Step 1 — Install one privacy-first integrationStep 1 — Install one privacy-first integration

We connect your site, analytics, ads, sales and CRM data with a single server-side integration. No engineering sprint or complex integration project.We connect your site, analytics, ads, sales and CRM data with a single server-side integration. No engineering sprint or complex integration project.

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Step 2 — We analyze and uncover profit leaksStep 2 — We analyse and uncover profit leaks

We run a deep performance and profit diagnostic across your campaigns, audiences, products and journeys to pinpoint exactly where you're leaving money on the table.We run a deep performance and profit diagnostic across your campaigns, audiences, products and journeys to pinpoint exactly where you're leaving money on the table.

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Step 3 — We optimize your ad feedsStep 3 — We optimise your ad feeds

We optimize your ad feeds daily—shifting spend to high-value segments and reducing waste before it impacts performance.We optimise your ad feeds daily—shifting spend to high-value segments and reducing waste before it impacts performance.

We'll show you where you can unlock measurable efficiency improvements from your existing spend.

What growth leaders say

Laura James
Insights delivered measurable performance improvement in the first month. Setup was straightforward — we added one integration and everything synced immediately.
Laura James
Head of Performance Marketing
Michael Ford
The unified view of spend, revenue and profit made it obvious where we were wasting budget. We identified significant savings in the first 60 days.
Michael Ford
Ecommerce Director
Rachel Nguyen
They operate like an extension of our team. We finally understand what actually drives profitable growth, not just surface-level metrics.
Rachel Nguyen
Chief Marketing Officer

Engagement options

Start free, then move to managed profit insights when you want weekly decision clarity.Start free, then move to managed profit insights when you want weekly decision clarity.

Baseline Measurement

Free

Add our privacy-safe tag to capture aggregated performance signals. No cookies. No user tracking.

Privacy-safe tag install
Aggregated events only (no identifiers)
Basic channel and campaign signalsBasic channel and campaign signals
Self-serve setup guideSelf-serve setup guide
Upgrade any timeUpgrade any time

Managed Profit Insights

£3,500 / month

Ongoing profit measurement and decision support for teams who need clarity without user-level tracking.

Profit measurement using aggregated dataProfit measurement using aggregated data
Spend-to-outcome reconciliation across channelsSpend-to-outcome reconciliation across channels
Weekly insight review and recommendationsWeekly insight review and recommendations
Always-on monitoring and anomaly alertsAlways-on monitoring and anomaly alerts
Direct access to an analystDirect access to an analyst

Enterprise

Custom

For organisations that want deeper integrations, modelling, and multi-team reporting.

Custom data integrations (warehouse, CRM, backend)Custom data integrations (warehouse, CRM, backend)
Incrementality and cohort modellingIncrementality and cohort modelling
Multi-brand or multi-region rolloutsMulti-brand or multi-region rollouts
Security and compliance supportSecurity and compliance support
Implementation planning and stakeholder alignmentImplementation planning and stakeholder alignment

Frequently Asked Questions

Ready to improve your acquisition performance?

Request a free audit and we'll show you where your brand can improve profit attribution and campaign performance.

No obligation. We only partner if we know we can deliver measurable improvement.